PAY PER CLICK

Digital advertising is key to gaining the attention of today’s consumers and driving sales. Pay-per-click (PPC) ads are a form of digital advertising in which the advertiser pays each time someone clicks on one of their ads. It’s the modern way to track campaign efficiency and scale your advertising efforts. With impressions and conversions directly related to ad engagement, PPC can become an integral part of proving ROI and retaining clients’ ad spend.

Digital ads help local businesses drive traffic, grow ROI, target the right customers, measure performance, and run smarter ad campaigns. The affordability of digital advertising means that local businesses can compete with larger chains and franchises. Not every business can afford prime-time TV advertising, but for a fraction of the cost, you can have your business appear at the top of Google search results or build a strong social media following.

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INTERESTS

Google gleans user interest based on browsing history or self-selected interests if they’re logged in to their Google account. This allows your ads to appear on whatever site someone with your targeted interests is on, even if that site isn’t related.
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DEMOGRAPHICS

Demographic targeting allows you to take an audience centric approach to ad delivery. This allows you to either adjust bidding or limit your audience based on characteristics that can change purchase intent such as age, gender, parental status, or household income.
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REMARKETING

Users who have visited your site are both more likely to convert upon visiting again and less likely to click your ad a second time if they aren’t already considering converting.
Our marketing experts have put together thousands of successful digital marketing campaigns for businesses

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